The New York Observer reported today word-of-mouth/viral marketing tactic in NYC clubs similar to BLue Ant's:

"Paid anywhere from $25 to $100 an hour, the young women will flirt, dance and do all the regular things they might do anyway at a similar club, with the caveat that they are there to push a brand-in this case, Stoli's new Cranberry Vodka-and to do so as subtly as possible. They are human advertisements, but nobody is supposed to know it. They were hired by Strategic Marketing, a three-year-old company which employs young women like Claudia and her faux friends, Melenie, Kirstie and Robin, to appear in clubs like Suite 16, Suede, Lotus, Turtle Bay and Whiskey Blue."

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