Global brand warfare? I don't think so. I hope not. Like it or not' this war is being raged right now on our children, in the form of cutbacks in arts funding. Because the future will be all about local "cool " When cool is determinded globally it is because we have surrendered our cool to Bigend .What will your children do? SUBMIT? NO! Create!Deconstruct product. COOL IS LOCAL! And with new technology OUT OF RANGE OF BLUE ANT! Only when every child is an artist, can we all be wonderful

isn't it really a war right now? everywhere there is a brand a logo a company struggling for making us dress the same, think the same do the same and spend even more....I'm pretty sure that if Cayce recogniced non-brand as a brand she would definetely go crazy...anyway, that delightful though of you "Only when every child is an artist, can we all be wonderful" is the proof that everyone can be a person different inside the crowd...

They could sell brief Cayce's...lingere not unlike the unbranded Walmart Variety...For taking care of all of those CPU parts.

-Chris
"Puting the Lever back in 2000..."

I think it would be harder to have a global trend of 'cool' with no brand names. If everyone thought brand names were stupid or lame or whatever then any kind of trend would have to be style based. It would be a lot harder to have a global trend based on slight nuances of style rather than what logo is on it. Maybe that's just me..

stn - interesting observation. However - There are certain generics - at one point Addidas was the generic - that become brands after stylistically appearing as a result of words. Nothing can stop the word. And I mean nothing...At some point there has to be a name for something. Try calling a shirt something other than a shirt...

"A rose by any other name smells as sweet."

Unless we all eliminate language 100% and go blotto with direct wireless telepathy.

True
I wasn't saying you can eliminate brand names, just that it would be different if you could.
With direct wirless telepathy wouldn't trends just spread/change faster

Depends - On how reliant we are on words...telepathy in my mind indicates thoughts that define things without necessarily having to articulate verbally. In other words, you could see shapes and colors but not necessarily "name them"...

Consciousness would take on a blur all its own...

And is as a matter of fact..

-Chris

I'm lost, telepathy???? what for???? I think that there could be some kind of machine where you could place your desires of how to dress, the machine could measure you and then design, cut and sew the CPU's specially for you. That way it could be easier to stop brands to be abusive with prices, and that money would be invested on better things. But it'd be nice to have telep. so we could have chats and even more...but it scares me, because if someone can give you his/her thoughts, how could we avoid this person to read our minds without given permission?

Chris, I believe that the quote in your sig is '...than the Chinese had ever known.'

unless you did that on purpose. Chiba-Ken is a suburb of Tokyo, in Japan.

I used to be afraid that people could hear my thoughts, especially if they came into physical contact with me, so in classrooms and similar situations I would try to contain my thoughts, but, of course, that only made them more rebellious. Sometimes I still wonder...
A machine that could read our minds and create our CPUs individually as needed would be expensive... Besides, it's only expensive if you buy expensive things, .
Confession: I personally use brands to identify and separate from normal society those deserving of my spite and malice. I have a lot of both... I suppose it's a product of society's use of brandnames to typify and stereotype people, but it works for me, .
It would be ideal to have no brandnames, for everyone to simply dress in what suits them without worrying about social status based on who designed your clothes, but that would mean people would have to be more aware for what they were wearing, i.e. able to dress themselves. If I never see one more girl wearing one of those atrocious "belly" shirts, it'll be too many. No matter how skinny you are, you still have those charming "love handles" sticking out... This has become superficial...
What am I rambling about?!

honestly

how long before you see a CPU clothing brand
start the stopwatches.

hopefully it wiil at least have perforated label tags

There is already that movement, as shown here.

But right now, CP will have a different image, using already disappeared brands, or maybe Chinese brand knock-offs.

She will be one step ahead from the crowd, and after all, we are the crowd.

Actually, i do not se the point.

Imagine you buy a car whose seats have nice leather, and that has pieces of beautiful wood here ant there, that show your status (social and economic) and you go and strip the leather off the seats and scratch the wood? specially considering you´ve been paying for the leather and the wood.

there could be some persons that in order to look smarter delete the brands of their clothing. but when people buy brands, they actually PAY for the brand.

also some persons that to actually "feel better" do it. I haven´t finished the book yet, but after 50 pages, Cayce looks a little bit of a "looney". i do not imagine myself tearing brands off clothing nor anything.

quote:

Originally posted by Psychophant:
There is already that movement, as shown here.

But right now, CP will have a different image, using already disappeared brands, or maybe Chinese brand knock-offs.

She will be one step ahead from the crowd, and after all, we are the crowd.

YES!!! a clear example is ATARI.
i remember seeing "blade runner" with the Atari logo showing, again like in late 90´s, and thinking "whooops" there´s this little error in the guessings of the director.

So funny when got to know that some french company (infogrames?) had bought the Atari brand to rename itself, cause Atari had such a strong and nice "brand recognition factor" amongst us thirtysomethingers...

Regards!

quote:

Originally posted by Overloaded:
Actually, i do not se the point.

Imagine you buy a car whose seats have nice leather, and that has pieces of beautiful wood here ant there, that show your status (social and economic) and you go and strip the leather off the seats and scratch the wood?

In the case of Cayce, in the book, she is not supposed to be acting out of some sort of snooty brand-hatred, but out of a physchological problem she has with trademarks and logos. The appropriate comparison would be if you bought a Mercedes-Benz and broke off the hood ornament. It wouldn't detract substantially from the quality of the vehicle, any more than sanding the trademarks off a pair of Levi's ruins them as jeans.

On the other hand, I think that Cayce is supposed to appear a little loony. She's scared of the Michelin Man, which doesn't strike me as completely normal.

quote:

Originally posted by colin:

quote:

Originally posted by Overloaded:
I haven´t finished the book yet, but after 50 pages, Cayce looks a little bit of a "looney". i do not imagine myself tearing brands off clothing nor anything.

In the case of Cayce, in the book, she is not supposed to be acting out of some sort of snooty brand-hatred, but out of a physchological problem she has with trademarks and logos. The appropriate comparison would be if you bought a Mercedes-Benz and broke off the hood ornament. It wouldn't detract substantially from the quality of the vehicle, any more than sanding the trademarks off a pair of Levi's ruins them as jeans.

On the other hand, I think that Cayce is supposed to appear a little loony. She's scared of the Michelin Man, which doesn't strike me as completely normal.

it seems we agree :P
regards.

I haven't read the new book yet, but I can already relate to Cayce. I despise brand-name to the point of an almost psychological revulsion. I've been zapping out (muting) TV commercials for over 20 years and lived without a TV in the house for 5 years previously. Whenever I hear the word "branding", I reach for my revolver...it all smacks of Cold War-era one-worldism to me.

But obviously, I can't completely avoid being exposed to various brands such as Gap, Nike, Old Navy and the like. Fortunately, none of this stuff appeals to me nor do I feel compelled to mindlessly "consume" brandname products or buy into (pun unintended) the whole "Colors of Benneton", politically-correct, polyglot diversity agenda.

Anyway, based on the descriptions on the board so far, Cayce doesn't sound looney.

I'm going to pick-up the book today.

quote:

Originally posted by wintermutant:
I haven't read the new book yet, but I can already relate to Cayce. I despise brand-name to the point of an almost psychological revulsion. I've been zapping out (muting) TV commercials for over 20 years and lived without a TV in the house for 5 years previously. Whenever I hear the word "branding", I reach for my revolver...it all smacks of Cold War-era one-worldism to me.
...
Anyway, based on the descriptions on the board so far, Cayce doesn't sound looney.

I'm going to pick-up the book today.

haha
if i were you, i´d have those "traits" checked upon by some professional (psichologyst if not psichiatryst)

maybe you are a looney of the same kind, and therefore find her "normal". but according to the maths-related definition those "traits" are not normal.

i do wish you an enjoyable reading, and will eagerly await your posts!
take care! (literally! :P)

quote:

Originally posted by colin:
In the case of Cayce, in the book, she is not supposed to be acting out of some sort of snooty brand-hatred, but out of a physchological problem she has with trademarks and logos. The appropriate comparison would be if you bought a Mercedes-Benz and broke off the hood ornament. It wouldn't detract substantially from the quality of the vehicle, any more than sanding the trademarks off a pair of Levi's ruins them as jeans.

On the other hand, I think that Cayce is supposed to appear a little loony. She's scared of the Michelin Man, which doesn't strike me as completely normal.

But it wouldn't be the first disorder the fashion industry's picked up/ecnouraged. Heroin chic, anyone? Anorexia?

The immediately problem I see for aiming at a "Don't like logoes" market is that people who buy clothes without logoes aren't buying them because they're afraid the LaCoste crocodile'll rip their nipples off*, but because they dislike the companies behind them.


*Actually, considering the placement of the embroidered effigy of that little bastard on the shirts, sometimes it feels he might.

Heh. As a kid I used to pry and poke and scrape alligators and other unwanted decals away. As an adult, of course, I buy things with the desired plainness of appearance to begin with.

My attitude is mostly that if they want me to advertise their brand, they ought to be paying me - with the biological undertone of someone who just tends to pick and pick at any pimple or scab that presents itself, out of instinct. While I don't deny that there are differences of cut and shape that make some brands of clothing more appealing, more typically it is a question of function; in any case the trademarks they use to decorate their product are an intrusion, not a smooth and symmetrical element of good design.