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Two Danish academics, Klaus Kjöller of the University of Copenhagen and Tröls Mylenberg of the University of Southern Denmark, conducted a thorough analysis of the names used in the IKEA catalog. They concluded that the Swedish names are reserved for the "better" products, and that even Norwegian names manage to make it into the bed department. But the "lesser" products bear Danish names like "Roskilde" and "Köge."

"Doormats and runners, as well as inexpensive wall-to-wall carpeting are third-class, if not seventh-class, items when it comes to home furnishings," Kjöller is quoted as saying in Nyhedsavisen, a Danish free paper. The stuff that goes on the floor, Kjöller said, is about as low as it gets. He accused the home furnishings company of "Swedish imperialism."

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Originally posted by Fashionpolice:
I still think it's hilarious that their best selling bookshelf of all time is called "Billy" which is a homonym to the Danish word "billig" which means "cheap"